Creative Direction

Campaign Video, Branding & OOH

A look back at 2021, told through the year’s biggest books.

This end of year campaign takes the viewer through a gradient-washed landscape of book trends and social media sourced content with gliding kinetic typography punctuating landmark themes such as Wellness, Social Justice and Sci-Fi.

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From Penguin Random House:

As we come to the end of 2021, it seems fair to say that the year didn’t turn out the way many of us hoped it would. We had high expectations of returning to normalcy after a year of lockdown, but of course, it wasn’t so simple. Alas, “Hot Vax Summer” was just not meant to be.

The past year was a dark one, and we faced numerous challenges. There was uncertainty about COVID-19 risks. There was a copious amount of misinformation about vaccines, among other things. We faced political unrest even as a new president took office, and we began to question the value of our time at work, prompting a Great Resignation. As always, there was the increasingly creeping dread of knowing that climate change has altered the planet irrevocably.

Amid the tumult of the year, we turned to books for so many different reasons: for cultural edification, in order to both make sense of our world and to escape it, to feel happily alone, or to share in the collective joys of discussing a novel with friends. In 2021, books remained the connective tissue of cultural movements and community-building, as vital as ever to social change even in the age of the internet. No matter the motivation for reading, books were there for us in 2021.

— MARIS KREIZMAN

Agency: Posture Media

Animation: Holographik

Illustration: Lynn Baik

Music: Lauren Flax