Creative Direction

For PANTONE, we wanted an optimistic and positive message to be sent out to the world considering today’s environmental and socio-economical climate.

This campaign envisions a community and green-centered future for us all, where technology can coincide with nature.

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PANTONE Color of the Year - A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.